Digital Marketing

Digital marketing, also known as online marketing or digital marketing, is a comprehensive term that encompasses all promotional activities conducted on the internet to reach and engage with a target audience. It involves various strategies such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising, aiming to promote products, services, or brands and drive desired actions from online users. The goal of internet marketing is to leverage digital channels to connect with potential customers, build brand awareness, increase website traffic, and ultimately drive business growth.