Internet Services

Got A Website? Make Sure Users Can Find It

Written by Shawn Armstrong. Posted in SEO

Utilizing search engine optimization techniques will do wonders for giving you an edge over your competition. Ready to get started? There are a few things you should know. Read this article to get the best results from your efforts.

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

seo1For search engine optimization, avoid heavy use of flash, or avoid it altogether if possible. The same goes for frames and the use of things like AJAX. This is because different pages or elements in flash or similar set-ups will all share the same link, rather than having differentiated links. This makes it harder for search engines to find.

Choose a domain name for your site that people can readily recall and also gives a clear indication of what you are offering. Names like this make searches for your content easier. They create brand recognition which, by itself, can generate profits.

Any successful SEO process needs to include the creation of a site map. A site map makes it easier for the spiders to understand your website. Large sites may need more than one map. You should not have too many links on any site map, it becomes too much for the search engine spiders.

If you do not have time to do it yourself, find a newsletter designer service. For a fee, these companies will generate quality newsletters to send out to your dedicated, or new, email subscribers. These newsletter companies will also occasionally link back to your website, increasing your hit level and your search results.

Every link on a website that leads to an external site should be validated regularly. Links that point to missing content (broken links) are bad news. Not only are broken links annoying to website visitors, they are penalized by search engine indexing algorithms. Fixing or deleting broken links improves a website's position on the search engine results pages.

A good rule of thumb to follow when dealing with search engine optimization is to use your keywords and keyword phrases in your URLs whenever possible. Most search engines highly value the use of keywords in the URL, so rather than using arbitrary numbers, opt for replacing them with keywords.

A good idea for search engine optimization is to make your URL name an easy one to remember. Use keywords that are relevant to the topic of your page and make sure not add any underscored. This way, when a person wants to come back to your site, they will have no problem remembering the URL.

Putting your website in a prime place to be found is what search engine optimization is all about. The article you have just read gave you multiple tips on how to make this happen for you. Applying these simple tricks will get your website noticed in no time, so increase your traffic today!

Want More Information On How To Work With Email Marketing? Check This Out!

Written by Shawn Armstrong. Posted in Email Marketing

Do you want to be able to promote your website and build fans giving your site more traffic? If so, then you're in the right place, this article will go over some information you can use to inform yourself what are the necessary steps you must take to promote your site through email marketing.

effective emailsMake sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.

Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.

Keep your content current and variable; do not just repeatedly send out the same five messages repeatedly. If you want to keep people's attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.

Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.

Include a link at the bottom of any marketing emails that allows people to unsubscribe easily. If someone does not want to receive your messages, providing a simple way for them to unsubscribe is preferable to ending up in their spam folder. It will also help to protect your reputation as a business that respects its customers.

To make a clear and memorable impact with every email, keep your marketing messages short and sweet. Every email should have a very clear message and should only include information, media and links that are completely relevant to that message. A succinct but convincing email will be easier for your readers to absorb than a windy message that tries to force too many points.

Make sure you have a clear, unsubscribe button. Don't fail to provide an unsubscribe link and don't bury it so deep in the text that it cannot be found. You want each of your users to feel like everything is their choice, and you are not forcing them into anything.

Email marketing is a tool that everyone should use. This is because there is almost no drawback to using it. If people want to get updates about your site, then they should be signed up on your mailing list, so use the information you gained today and promote your site.

 

Tips To Help You Get To Number 1 On SERP

Written by Shawn Armstrong. Posted in SEO

Optimizing your site for the search engines can be smart, but only if you are smart about it. In this article, we'll cover techniques that will allow you to search engine optimize properly.

Try to include a keyword or two in your domain name if possible. After all, you want people to find your website easily. Not everyone will arrive at your site through ads, many will come from product searches.

seo2One of the first questions to ask is how many years of experience they have in SEO. You need to know all the risks in order to make a truly informed decision.

Do things that can optimize your site and make it easy for the search engines to find it. There are always spiders going through your content, searching for various keywords, and they need to know how to get to all the pages on your site. A site map is a great feature to help spiders determine which pages are the most important.

Consider the anchor text, the actual text of your links, carefully when making internal links on your site. Using the words "click here" is not going to help your search engine rankings because it is too generic. Good keywords in your anchors will get you noticed by the spider crawlers.

Choose a domain name for your site that people can readily recall and also gives a clear indication of what you are offering. A memorable name is important, especially for people who find your content through social media sites.

Getting your PageRank up requires getting, and keeping, visitors. Search engines are now also looking at how much time consumers spend at a site and how it affects their page ranking. It has an influence on your site's PageRank. Message boards and forums are a good way to keep customers coming back to your site.

Another SEO tool is to be involved in blogging. Since search engines like highly-structured websites and new content, blogs often rank high on them. Your backlinks are key to increasing your search engine rankings.

Your keyword phrases should appear in your titles too. Your title should be attention-grabbing and relevant to your content, in addition to containing keywords, since it's the first thing a visitor will see when deciding whether to visit your site. This way, your site will be clicked because it most fits the search results the user typed in.

Develop a site map as a way of assisting search engines to index your pages. A site map is also known as the navigation bar. This part of your web site will let search engines know how many pages your web site has and what each one contains. An XML site map will help search engine spiders review your content quickly, thus raising your ranking.

It is very easy to make mistakes when trying to deal with search engine optimization. The techniques you have learned will help you boost your visibility without having to worry about being blocked by the search engines.

Dallas Joomla Web Design

Written by Shawn Armstrong. Posted in Web Design

If you're searching for the help with Dallas Joomla Web Design- you've come to the right place.  If you're using a CMS like Joomla, Wordpress or Drupal, there's a few things you need to know.  

joomla logo blackIn the competitive areas of Dallas, it's crucial to have an awesome looking site & a CMS like Joomla, Drupal or Wordpress is a good start.  

Designing a website takes time, patience and a little bit of know-how. It can be easy if you already know what goes into great design, such as SEO and useful navigation. Read on to find some great tips and tricks which will help you build the website of your dreams!

Keep the size of your web pages small. A lot of modern web pages are full of unnecessary elements, including huge images, Flash advertising, and lots of AJAX. Many people, especially those in rural areas and other countries with less-developed internet infrastructure, don't have high-speed Internet and will have to wait forever for a large page to load.  

It can be difficult keeping a CMS site like Joomla, Wordpress or Drupal small & quick loading.  If you're working on web design use the right graphics for the job. Remember, bitmap images are huge and usually don't work well, PNGs work fine. For screenshots, text buttons, and other non-photographic images, use PNG if the image has more than 256 colors, and GIF if not. For photos, you can use JPEG images.

Web design is a subject that you always want to stay informed on. With this in mind, if you have any friends that are also into web design then you will want to keep in contact with them. You can exchange any new information you learn so that you're both on top of your game when it comes to web design.

Always mark files that must be opened in an external program with an icon. Many sites host PDF files, and less commonly, DOC files, that must be opened in Foxit Reader and Microsoft Word/OpenOffice, respectively. These files should be marked with an icon representing the file type, and a link to download the appropriate viewer if the user does not have it.

Be considerate when it comes to your site background. While some websites utilize moving GIF backgrounds, opt for simple background since these moving backgrounds can make text hard to read. Select a wallpaper complementary to the rest of your design, so that your users will be able to negotiate the site more easily.

If you want your site visitors to spend as much time as possible on your site, make text easy to read. One of the most common design mistakes is using graphic backgrounds with patterns or dark colors; combine this with equally dark text and you have a recipe for disaster. Unless the text is clear and easy to read, your site will not be a success.

Keep the sizes of your files and images small. Excessive loading times are a death knell for any site. The larger the files are that must load, the longer a user's load time is going to be. Most users will click away if the page doesn't start to load within the first few seconds of opening your page.

Keep your front page as simple as possible. People shopping around will immediately decide whether they will use your site or not, simply by how your front page looks. Be descriptive about what your business does, and your unique offerings, but keep everything else to a minimum to avoid distraction.

Make sure to ensure priority of your user's needs. The web designer needs to be focused on the end user's needs at all times. These include usability, user experience, accessibility, and user interaction. These are vital considerations you must take into consideration. Try to see things from your visitor's perspective when you design.

Joomla / Drupal / Wordpress 

If you expect many people to contribute to the content of the website, incorporating a content management system (CMS) like Joomla, Drupal, Wordpress into the design of the website might be a good idea. A CMS will make it easier for everyone to add to and update the content without needing a high level of technical knowledge. These systems are easy to use, and can make publishing content on the website much more efficient.

Now that you've read the ideas in this article, you should be able to go forth and design a website which will rival those of your competition. Keep learning to find new techniques to increase your traffic, add new content and boost your page to the top of your market & as always contact us if you need help.